Wiping away the spills, drips and stains of everyday life is a necessary chore but it shouldn't cost you the earth. Every kitchen has to have the humble sponge and it gets used daily. So why not create a great product that absorbs spills and can remove difficult to shift stains but that is sustainably and ethically produced from recycled materials? No reason at all we said to ourselves. We found out that every company manufacturing products made from foam have tons of clean unused foam going to landfill every day. We rescue and grind up these bits of foam, compress them together and the super absorbent recycled sponge is born.